Coco Chanel - The Most Iconic of Fashion Designers

Tuesday, 8 January 2013

Coco Chanel - The epitome of style.
Thought I would do a quick post about my favourite Fashion Designers. Coco Chanel has to be everyone's favourite, her designs are timeless and we have her to thank for the LBD! :)

“In order to be irreplaceacle, one must always be different.” 

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

"Elegance does not consist in putting on a new dress."

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”

“A girl should be two things: classy and fabulous.”

"In order to be irreplaceable one must always be different."

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."

"A women who doesn't wear perfume has no future."

"Women have always been the strong ones of the world. The men are always seeking from women a little pillow to put their heads down on. They are always longing for the mother who held them as infants.Success is often achieved by those who don't know that failure is inevitable."

Fashion designer Coco Chanel, born August 19, 1883, in Saumur, France, is famous for her timeless designs, trademark suits, and little black dresses. Chanel was raised in an orphanage and taught to sew. She had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress. (Source)

A Chanel Suit (Source)

  With the help of one of the male admirers who would provide key financial assistance and social connections over the course of her career, Chanel opened her first shop in Paris in 1913, followed by another in the resort town of Deauville. Selling hats and a limited line of garments, Chanel's shops developed a dedicated clientele who quickly made her practical sportswear a great success. Much of Chanel's clothing was made of jersey, a choice of fabric both unusual and inspired. Until the designer began to work with it, jersey was more commonly used for men's underwear. With her financial situation precarious in the early years of her design career, Chanel purchased jersey primarily for its low cost. The qualities of the fabric, however, ensured that the designer would continue to use it long after her business became profitable. The fabric draped well and suited Chanel's designs, which were simple, practical, and often inspired by men's wear, especially the uniforms prevalent when World War I broke out in 1914. (Source)


Significant items of clothing Coco Chanel helped pioneer included:
  • the collarless cardigan jacket
  • the bias cut dress - labelled a Ford by one critic because everyone had one.
  • The shoe string shoulder strap.
  • The floating evening scarf
  • The wearing together of junk and real jewels.



 Placed in front of Coco were ten probes, divided them into two groups. One half was numbered from 1 to 5, the second one – from 20 to 24. Chanel chose the sample with the number five, but when the chemist asked her why, Chanel replied:

 “I am showing my collection on May 5, i.e. on 5th day of 5th month. Let’s take the vial #5, I hope this number will bring the perfumes good luck.”
Designers spilled the golden liquid into a crystal bottle with a modest rectangular label that was kind of a godsend; usually perfume bottles had always had intricate shapes. As a result, the world had a “perfume for women that smell like a woman”. It was the first synthetic perfume of the 80 components that were not repeating the smell of a particular flower, as it had been earlier. The success experienced its creators – “Chanel No. 5″ is still are the best-selling perfumes in the world.

 Personally, I don't like this original perfume, I much prefer her 'Coco Madomoiselle' one, it has a much lighter and more feminine scent to it. Still a good one tho and definitely still timeless.

" Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. "
- Coco Chanel
"Fashion has become a joke. The designers have forgotten that there are women inside the dresses. Most women dress for men and want to be admired. But they must also be able to move, to get into a car without bursting their seams! Clothes must have a natural shape."
- Coco Chanel

I hope you've enjoyed my little post about the Fabulous Coco Chanel. I personally think female fashion would have been totally different if it hadn't have been for her. I suggest you check out the film 'Coco Before Chanel' for a look at how she came to be one of the most iconic fashion designers. :) 

SARAH xoxoxoxoxoxoxoxoxo


  1. This woman has it all! Not only is she the height of fashion but also speaks the most fabulous words! Her quotes are everywhere and it speaks volumes :)

    1. Indeed she did :) Thanks Rosie appreciate your comment xoxo

  2. Coco Chanel is amazing!

    Just followed on GFC :) here's my link


    1. Hi Tori! :) Thanks for stopping by and commenting I appreciate it :) thanks for following xx


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