Indy Luxe Make-Up Brushes, A Small Business Success Story!

Monday, 17 July 2017

If you haven't heard of Indy Luxe then you must be living under a rock, because they are simply the best make-up brush brand around! They have only been making brushes since April this year, which in itself is amazing, but when they excel at ensuring that they are the most instagrammable ones around it's easier to see why they're EVERYWHERE right now! 

I have always supported small businesses on my blog, I love to support then and perhaps get them noticed by people who may not have (noticed them) previously. Small businesses are important to the economy, since the start of 2016 there were a record 5.5 million private sector businesses, providing 60% of all private sector employment in the UK and the combined annual turnover of SMEs was £1.8 trillion, which makes up 47% of all private sector turnover in the UK! That, is incredible!! It just goes to show how supporting a small and independent business can really help the wider economy. (Source)

You may not think that when you click on the indy luxe website and make your decision as to which make-up brush set to buy. But small businesses are so so important to us all. By shopping small, you really are helping to keep that particular business afloat which is especially important when you consider how much they're competing against the big brands which can afford the big marketing campaigns and advertising budgets. 

Thankfully, 'Shop Small Saturday' is helping, started in 2010 in the US and in 2013 here in the UK, it takes place on the first Saturday in December and it encourages shoppers to shop at the smaller and independent shops on the high-street and in their communities.

In 2014, 16.5 million people spent an estimated £504m on the day, up 20% on 2013 and in 2015 the UK took a total of £623m. So this goes to show just how important (and popular) 'Shop Small Saturday' really is! (Source)

OK, so hopefully now you know just how popular 'Shop Small Saturday' is as well as generally having a look around your high street and supporting the small businesses in your community. So let's talk a bit more about Indy Luxe as I'm sure that's why you came here in the first place! 

Indy Luxe make make-up brushes and also rewarded their customers. Bloggers can sign up to their be a part of their 'Brush Squad' giving them a unique code to share with their followers (Mine is SUNSHINESARAH20 if you're interested!). This gives anyone who uses it 20% off their purchases. 

The 'Brush Squad babes themselves get a massive 40% off as well as first look at any new releases! When you consider the number of ' Brush Squad' bloggers they have on their list - 160 at last count! - even with their discount that still adds up to a pretty healthy profit at the end of it! 

By launching on Social Media, Indy Luxe have guaranteed themselves sales and popularity and when you take a gander at the pictures on their Instagram, it's easy to see why they've been so popular with bloggers! (Myself included!)  They interact with their followers on Twitter, are quick to respond to emails and always re-post photos of their brushes on their Instagram, thereby further promoting their business to a wider audience and proving just how many people love their brushes. (Plus it's good PR!)

Indy Luxe are also cruelty free and vegan, making them accessible to a wider audience and therefore increasing sales. It also marks them out against other companies. These days consumers are becoming more vigilant about companies testing on animals and using animal products in their products, stepping away from the likes of MAC and L'Oreal who openly test as well as recently calling out NARS who decided to start selling in China, thereby giving up their previous cruelty free status and losing many many followers/consumers in the process!! It just goes to show just how important consumers take honesty and integrity from brands as well as them making a move towards more vegan and cruelty free products.

So not only are Indy Luxe a profitable business, their actual products are loved and fawned over my many hundreds of people!! And it's not hard to see why when you feel them for yourself because they are oh so soft and apply make-up like a dream...apparently...I could you dirty these brushes with make-up!?!? I cannot wait for their next release on 28th July....apparently they're more instagrammable than these rainbow set but I can't see how!!!! :O Eeepp! 

I urge you to check out Indy Luxe if you're a make-up fan, support an independent small business and to shop small, you will not regret it either way. I am really looking forward to seeing how far Indy Luxe can go and I for one will be supporting them all the way! 

It's not Indy Luxe who are a small business needing support, there are many more out there fighting against the big boys, just trying to get their product seen and bought by you the customer. So before you go to the high street for that last minute birthday present or for your usual Saturday shopping day just think for a minute and ask yourself if there are any independent shops or businesses where you could spend your money instead. They will appreciate it more than you know and you can bask in the knowledge that you've #shoppedsmall! 

Thanks for reading! Please let me know what you think! 

Love, Sarah

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