AD | 90s Nostalgia With The Spice Girls And Walker's Crisps | Who Would I Share My Walker's With? | Unveiling The New Advert!

Monday, 3 June 2019

*AD - Sponsored post in collaboration with Spot Digital.*

"I'll tell you what I want, what I really really want, I'll tell you what I want, what I really, really want, I really really, really wanna zig-a-zig-ah!!!"

Ahhh, anyone else remember dancing round their living rooms to the Spice Girls biggest hits, dressed up like their favourite - Baby, Scary, Sporty, Posh or Ginger! I know when I was at school that everybody wanted to be them and would belt out their latest tune whenever the chance arose, especially at the various school discos/proms we had during our time there. 

They were by far the biggest girl band of the 90s and were everywhere you looked, Smash Hits magazine (remember that!!?), Top of The Pops, Live & Kicking, SM:TV Live. You couldn't get away from them and not surprising really when you think about how they were manufactured to appeal directly to teenage girls. Their characters specially created so that every girl (and boy) could see themselves in them and relate to their characteristics. I certainly did! My favourite was Ginger (Geri Haliwell/Horton) as she seemed separate from the others and totally unafraid to be herself - I mean she wore a union jack dress to the Brit Awards for goodness sake! Absolutely brilliant! 

You couldn't get away from them as they were everywhere you looked and rightly so as I remember not much else being around when I was a kid and trying to figure out who I was amongest my friends. That's something else that the Spice Girls did so well, they were the epitome of female friendship, they seemed to be so happy together. 

Certainly when I was growing up there always seemed to be some fight or falling out amongest my friendship group which just didn't seem to happen to the Spice Girls. Female empowerment and sisterhood wasn't spoken of too much back then but looking back now that's exactly what it was. Having four best friends who had your back at every turn and to whom you could tell your biggest secrets too, that's all you ever wanted when you were growing up and discovering who you were. It would have been a lot harder without those five fabulous ladies around that's for sure! 
If there's one thing the Spice Girl's taught me when I was younger, it was that 'zig a zig ah' can mean anything you want it to mean, being outlandish, brash and loud was perfectly acceptable and that there was absolutely no shame in that! The Spice Girls were definitely my favourite girl band whilst I was growing up, I wouldn't call myself a super fan but I had their Spiceworld album, I watched their movie 'Spice World', I knew all the lyrics to all of their songs as well as the dance routines. But then so did every young girl at my school, such was their influence.

I don't think I can remember a time when the Spice Girls weren't in my life really. Even when I was out of school and trying to navigate life, they were always there in the background ready to make me feel invincible and like I could take on the world. What I didn't really realise back then was how diverse the Spice Girls really were, I mean at that time there weren't many bands who had a black member or who were so unashamedly themselves. 

Whenever I hear a Spice Girl's song now, it always brings back happy memories for me. I may have struggled with self esteem, my body, well, everything pretty much but those 5 girls had a way of making that all ok and for that I'm very thankful. I now look back on my youth with fond memories because they really were the best days of my life! I had nothing to worry about except school work and when I was going to see my friends! 

You may have seen the new advert, launched tonight showing the Spice Girls looking for their #BestEverFan. Working with Walkers Crisps again, the girls show up outside Dev's house with a ticket for him to join them on tour, unfortunately whilst chatting Baby Spice (Emma Bunton) reaches for a crisp but Dev is unwilling to do so. Mel B tries to grab a crisp but is thwarted by Dev, this leads to Emma taking the ticket back quipping "You should have shared your crisps, Dev!" 

Sadly for Dev this means he'll not be joining the Spice Girls on tour but it does mean there's a chance for another fan to win! One of the hilarious submissions which was entered into the #BestEverFan Challenge in the week leading upto the ad premiere will take the title for real, who will be announced on 5th June. 

Check out the video below to see for yourself - would you share your crisps with the Spice Girls?


It got me thinking who would I share my Walkers crisps with?!

Let me tell you that they'd have to be pretty special, in my family we all like different flavours my Dad favours cheese and onion, Mum salt and vinegar and myself either marmite or prawn cocktail so really we can all have our own and not worry about anybody stealing them! 

I am so pleased that the Spice Girls are back because sometimes life just seems too hard to deal with (adulting sucks!) so to be able to go back and relive some good old 90s nostalgia with a band which meant so much to me when I was growing up. I may just have to dig out my old copy of SpiceWorld and dance around my bedroom using a hairbrush for a microphone liked I used to! 

So many people have been to see the Spice Girls on Tour recently which just goes to prove that they are still just as popular today as they were back in the day. That we are still yearning for nostalgia, wanting to still hang on to something which we had when we were younger, to hark back to childhood when everything was simpler. I for one know that feeling, when life becomes too stressful, too hard, to go back to when we didn't have to think too hard beyond what we were having for tea that night can help us in times of stress and hardship. If the Spice Girls can do this for us, then I'm all for it. I just wish I had tickets to see them on tour! If you do, I hope you thoroughly enjoy yourself! 

Love, Sarah

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